Our Story - The Libra Guide

At The Libra Guide, our purpose is simple: to protect and celebrate the world’s cultures by elevating the places, people, and stories that keep them alive. We believe travel should leave destinations richer, not poorer – supporting heritage, tradition, and the communities behind them.

Libra is the sign of balance, beauty, and harmony – values at the core of our philosophy. Like air, it is light and mindful, reminding us that travel should leave no heavy footprint. Guided by the scales of fairness, The Libra Guide exists to create equilibrium between explorers, hoteliers, and local cultures – curating stays where authenticity, design, and culture come into harmony.

Our Criteria

The Libra Guide is not about listing thousands of options. It’s about curating stays that reflect the true spirit of a destination – where luxury and cultural preservation go hand in hand.

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Refined Luxury

Properties offering comfort with character, exceptional service, and timeless design – where every detail reflects craftsmanship, warmth, and understated sophistication.

Cultural & Historical Significance

From restored heritage homes to family-run legacies, each property tells a story – expressed through architecture, décor, and a deep sense of place.

Authentic Experiences

Stays that connect you to local stories, traditions, and ways of life – offering immersion, enrichment, and a genuine sense of belonging.

Protecting Culture

Properties that reinvest in preservation, sustainability, and community – ensuring heritage, traditions, and environments continue to thrive for generations to come.

Our Pledge:  Restoring the Balance

The Libra Guide was created to restore balance in the way we travel – ensuring fairness for explorers, local cultures, and property owners alike.

Explorers

We want you to return home inspired, enriched by culture, and connected to place — without ever compromising on quality or comfort.

Local Cultures

Every hotel or rental we feature is chosen for its respect and commitment to protecting culture, heritage, and community.

Hotels & Owners

Unlike traditional booking platforms, our purpose is not to profit from you. We reject the heavy commissions of mass-market sites like Booking.com or Mr & Mrs Smith. Instead, we aim to create an equitable model that uplifts, not extracts.

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Meet the Founder: Half-Italian and half-English, Hannah has roots in London and a heart firmly tied to Europe’s cultural heritage.

At the University of Cambridge, she developed a deep passion for foreign cultures in her studies – their art, design, literature, and traditions – a curiosity she has pursued ever since. For the past decade, she has channelled that passion into building some of the world’s strongest brands in luxury and travel at a leading global brand strategy consultancy.

“For me, travel has always been about connection. With The Libra Guide, I want travellers to not only experience the world’s most authentic stays, but also to know that their choices protect the culture and traditions that make those places extraordinary.

Hannah Rapley
CEO, The Libra Guide

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